Results of the eco-modern redesign and new website Our copywriter, Natalia, joined the project to re-write the About page copy for the new website, so that customers understand the roots of the company, as well as its mission. On the home page, there is a seal that Christine designed which quickly tells customers where the products are made, and an easy path to the About page on the website (important for mom & pop businesses like this one). The new site is friendlier and easier to navigate so that customers can do what they came to do-shop the fantastic products! The concept is consistent with the new eco-modern branding, featuring sophisticated typography with a few handmade touches. From the farmer’s market booth to the big time Island Thyme’s new Shopify websiteĬhristine took the new brand and designed a clean and welcoming new website. Using a vintage botanical illustration style, the updated identity focuses on the roots of the company - the raw materials from which the products are created. ![]() The urban market appreciates artisan producers and locally made products very much, but it also expects more sophisticated (hipper and more fashionable) packaging at the same time. We will need to really express ourselves more dynamically the further we move beyond our local base. It will not help us move into the future, like selling more in urban markets like Seattle & Portland. We asked Chris what about the original logo that was not working for the business, and he said that aside from looking too homemade: I just want to find a way to pick up upon what we are visually today, while also powerfully moving Island Thyme forward to something new and more dynamic for the future. It was important to Chris to keep the feel of the original logo. Island Thyme before they contacted Aeolidia There is just too much text fighting for your attention on every part of the page. I’m also showing the website, which looks dated. Below is their original logo, which Chris had been reworking, unable to get the look he wanted. ![]() that Island Thyme is a professional company while simultaneously very personal and funĬhristine began by updating the Island Thyme logo and brand identity.Quickening order fulfilment… better integration with Quickbooks… and I am sure there is more… We need an attractive site that we can grow with and maintain hopefully for the next 5+ years. We want to convey that: Adding pages for wholesale customers with their own login is a priority, as is logins for repeat retail customers with order history and an easy checkout process. The back end functionality certainly has room for improvement. The look could be richer and the style could be refreshed. which runs on an old version of Miva Merchant has served us well but is outdated. We wish we had a good quality digital copy or the original but do not. We have a logo that was designed long ago. Eliza & Chris Morris at the farmer’s market booth, before the re-brandĬhris Morris, co-owner of the company, came to us when it was time to update the look and functionality of the Island Thyme website.
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